The reality is that the industry is changing not because it wants to; but because it has to. REALTORS® have been forced to adapt a new way of doing business. The consumers expectations have gone from “I’ll get back to you in a couple days” to “I expect that you get back to me a few minutes”.
This drastic change in expectations coupled with the ever growing popularity of DIY (Do It Yourself) has resulted in technology becoming a main stay in the Real Estate Industry. Concepts like Social Media, Mobile Computing, Push Technology, and Database Automation are now essential for REALTORS® to grow and prosper.
The divide between successful and unsuccessful REALTORS® is also growing. It used to be that 20% of the REALTORS® did 80% of the business. Well; that is not true anymore. The fact is now that 1% of the REALTORS® account for 87% of the business (based on IMS Stats).
So what does this mean for REALTORS®? Well; more so than any other time in the past the Brokerage plays an integral part in their success. REALTORS® need the support to show them how to implement these concepts and how to deliver them to their customers and clients.
At Sutton Group Central Realty we have a tried and proven system that shows our agents how to balance technology off and implement it in a progressive manner. Give us a call for a confidential appointment.